BY JACKIE STRAWBRIDGE
Local coffee, international cheeses and a bursting salad bar are some of the options at Long Island City’s new Urban Market, an upscale Key Food subsidiary that owner Sam Mujalli said he expects will thrive in the neighborhood.
The 8,000 square foot store is the younger sibling to a Williamsburg Urban Market that opened last year. Located in 2nd Street’s Gantry Park Landing building, it will compete with the neighboring Food Cellar market.
Store owner Sam Mujalli noted a handful of unique items in his inventory, including gluten free “breaded” chicken, spicy Spanish cuisine and gourmet cheeses from 43 different countries.
Plus, Mujalli added, “[we] have so many different options on salads it’s ridiculous.”
The store will also offer grocery delivery, as well as a catering service headed by two gourmet chefs.
In order to compete with the Food Cellar, the store will keep prices low by buying in bulk, Mujalli said, pointing out that he is the owner of a handful of other stores throughout the City.
He also noted that the Urban Market discounts seniors six percent on their purchases, which he bumps to 10 percent if they bring in one of the promotional postcards that the store has been distributing.
The Urban Market held its grand opening earlier this month with Borough President Melinda Katz, State Sen. Michael Gianaris (D-Astoria) and Councilman Jimmy Van Bramer (D-Sunnyside) in attendance. Mujalli spoke in confident terms about the value his store is already bringing to the community, saying customers are “overwhelmed” by the variety and convenience.
Ultimately, Mujalli said his top priority is customer service.
“We don’t tell you where the item is – we’ll walk you to it and we’ll hand it to you,” he said.
Reach Jackie Strawbridge at (718) 357-7400, Ext. 128, firstname.lastname@example.org or @JNStrawbridge.