TD Bank Pushes Convenience While Expanding Through NYC

BY NATALIA KOZIKOWSKA
Staff Writer

You may recognize the “bank human” commercials and for the millions of TD Bank customers, banking has become a little bit more personal.

The idea seems simple enough, said Peter Meyer, president of TD Bank’s New York City market – banks need to provide customers with an enjoyable and convenient experience.

TD Bank recently opened a new branch in Whitestone.  Photo by Joe Marvilli

TD Bank recently opened a new branch in Whitestone.
Photo by Joe Marvilli

At TD Bank, customers are treated like family. You are always greeted with a smile. You can make a deposit while enjoying a lollipop, keep the pen when you are done and you can bring your dog. The bank even keeps a stash of doggie biscuits for your furry friends.

“TD Bank is a response to what you need as a human and not what the bank needs for growth,” Meyer said. “We see ourselves as the retailer. We put ourselves in the same sort of shoes as the local business people – we’re open at convenient hours, we talk their language, we’re in their communities.”

TD Bank embraces diversity in the workplace and the communities it serves. As the demographics of society continue to change, the company strives to continually evolve and listen to its customers, ensuring that all their needs are met.
“I think that I see that the definite differentiator between us and our competition is that we are the human bank – we are America’s most convenient bank,” Meyer said. “We really put people out into the community and absorb the knowledge and the feel the community has and deliver just a little bit differently. We are very active in the community and that makes us different.”

Unlike its competitors, TD Bank is open seven days a week and is open early and stays open later. Its branches are also open on a number of federal holidays, like Martin Luther King Day, President’s Day and Independence Day.

The Toronto-Dominion Bank was created in 1955 through the merger of the Bank of Toronto and the Dominion Bank. Today, the bank has more than 79,000 employees and 19 million clients worldwide.

In Canada, TD Bank operates as TD Canada Trust and serves more than 11 million customers at 1,150 branches. In the U.S., the company serves roughly 6.5 million customers with a network of more than 1,300 branches in the east, from Maine to Florida. TD Bank operates in 15 states and the District of Colombia.

Employees and customers refer to the TD Bank branches as “stores,” signifying the importance of catering to consumers. The company is committed to making meaningful and positive contributions to the communities it serves, giving banking a more personal touch.

The bank aspires to serve neighborhood groups and donates thousands of hours and volunteer time to numerous civic and non-profit organizations.

Every year, the bank gives back to the communities with its charitable foundation special grant programs. The Housing for Everyone grant competition, for example, runs from early July to late August. Each year, TD Bank announces a different theme which aims to improve affordable housing in the communities it serves. A total of $2.5 million will be awarded to local non-profit organizations this year, making a meaningful difference.

A total of $200,000 will also be awarded this year, to eligible community-based organizations for employees to attend classes and take courses that will help them enhance their job performance.

“We’re very supportive of local communities the way we model, so that growth has added a lot of economic development into the areas we’ve been in,” Meyer said. “It’s something that is missing from our competitors.”

TD Bank opened its first branch in Queens in Astoria more than a decade ago and has since welcomed 30 other “stores” in Queens alone. In the next two to three years, the fast-growing bank has plans to open another eight to 10 branches in the Borough, providing new jobs, services and opportunities for the people in the area.

By continuing to grow and build the brand, Meyer said he believes that TD Bank will serve as a precedent, putting pressure on other banks to follow a similar personable and caring model.

“I would say over the next two or three years, we’ll see another eight to 10 branches in Queens alone. And that means new jobs, that means services, that means, really us putting pressure on our competitors to deliver convenient banking and access to banking the way we do,” he said. “That would be a good thing.”

As one of the 10 largest banks in the U.S., TD Bank seeks to provide highly personalized services and hassle-free products, including Savings and Money Market accounts, CDs, IRAs, annuities and insurance – in all of their 1,300 community locations. Customers can rest assured that every single one of its employees are committed to helping them achieve their financial goals.

Whether a customer is looking to grow their wealth, protect themselves and their family, or lay the groundwork to secure a retirement, TD Bank and its affiliates have the tools necessary to help consumers get on the right track.
For more information about TD Bank, or to find a local branch, visit www.tdbank.com.

Reach Natalia Kozikowska at (718)357-7400 Ext. 123 or nkozikowska@queenspress.com or @nkozikowska.