BY JON CRONIN
Paradise Furniture is back where it started 42 years ago on Bell Boulevard, and its owner said that the community is showing its loyalty to the business.
Owner Bruce Davis said that the furniture store’s new location at 42-02A Bell Blvd. has better foot traffic than the location it previously inhabited on Northern Boulevard for 11 years.
“We’re extremely happy to be back on Bell,” said Davis.
He added that the new location is small, but that the store doesn’t need much room to showcase its furniture.
Davis said that he is proud of the new 42-inch touch-screen kiosk that shows customers the different styles and more than 50 manufacturers available to them.
“It has a better feel than going through a catalogue,” Davis said.
Paradise Furniture supplies all home needs for furniture, whether it’s in the kitchen, bathroom, bedroom, living room, dining room or outdoor patio. The store can also get any type of mattress that a customer needs. All items can be delivered quickly to the customer’s home by Paradise Furniture’s own delivery service.
Davis points out that this is another reason he doesn’t need a large shop or local warehouse.
“There are a lot of items I can get the next day or within a few days,” said Davis, adding that Paradise will ship anywhere.
The furniture store often ships to Florida and throughout the tristate area. Davis and his co-worker, Sabrina Colosi, are the only two people who work in the store, and they emphasize their personal relationships with the customers.
The pair often give out their cell phone numbers to customers, who shop other outlets and then text photos of competitors’ merchandise, asking, “Can you get me this?” Davis said that customers often find something of good quality at a better price at Paradise Furniture.
“The big-box stores are a ripoff. We’ll always do better,” said Davis, adding that his small overhead costs are passed on to his customers.
He notes that if he doesn’t get much on a sale, he makes up for it in volume of sales. He added that the store has very little advertising and relies mostly on word of mouth.
“If you treat a customer well, they will tell their family and friends,” he noted.
Davis is a Queens native who graduated from Bayside High School and has been working for Paradise Furniture since 1980. In 1995, he bought the store from its original owner. In his 37 years in the business, he said that he has seen generations of customers come through his doors; he has sold furniture to the grandchildren of some of the store’s original customers.
Paradise Furniture is open from Tuesday through Saturday. Its hours are 10 a.m. to 6 p.m. on weekdays and 10 a.m. to 5 p.m. on Saturday.
Reach Editor Jon Cronin at 718-367-7400 x125, firstname.lastname@example.org or @JonathanSCronin.