BY LUIS GRONDA
American-made products from Queens were on display at Atlas Park mall last week.
The “Make It In America” expo, showcasing products and businesses that call Queens home, was held at the shopping center last Saturday. The event was organized by U.S. Rep. Grace Meng (D-Flushing).
Taking place at the event space in the mall, several types of local businesses displayed what they offer customers, including a pastry chef, an author and a local artist.
Dellalyn Rothstein runs a gourmet pie and cookie website called “The Pie Lady.”
Made out of a kitchen in Long Island City, Rothstein makes baked goods and ships them out for individual orders or catering for a party or event. Among the goods she offers are different flavors of pies including pecan, chocolate mousse and pumpkin. She also bakes six flavors of cookies, including Wild Fire, Mystical Macadamia and Blissful Cranberry.
The pies range from $20 to $30 and feed six to eight people. The cookies cost $13 for a dozen and $7 for a half dozen. The goods are available for order at pieladynyc.com.
Rothstein said her friends were the primary reason she started a baking company. While she attempted to qualify for the green market in Union Square, she would often ask her friends to taste her desserts and give their opinion. Several friends enjoyed what she baked, she said, and put in orders for more baked goods.
“They just kept ordering and ordering and it just became a ripple effect,” Rothstein said.
She added that the expo presented a terrific opportunity to present what she offers and promote her business.
David Yale is a Bayside-based author who was at the expo promoting his new book, “Homes Pun Humor.”
Yale’s book is a complied series of original puns, play-on-words and clever satire. This is his second book, following 2010’s “Pun Enchanted Evenings.”
He got into the pun-writing business after a few quips made people laugh. Yale said he started writing more puns and compiling them together.
“I found that it was giving me a sense of empowerment. I could walk around and make people laugh,” he said.
Yale has since self-published two books of puns and will judge a pun-off competition in Austin, Texas next year. Yale’s book is available online at Amazon and Barnes and Noble.
Artist Sandra Vucicevic was also at the expo, continuing her project “Brush Votes – Creating The Creator.”
As someone walks by, Vucicevic offers the brush and asks to paint a straight line on the canvas. Then, you write your initials on a separate canvas, which allows her to keep track of how many have contributed to the project.
According to Vucicevic, her project is aimed at getting the public involved in a piece of art as opposed to only looking at what the artist has created.
“The point is to include the community in this project and make them feel like an artist,” said Vucicevic, who is based in Long Island City and lives in Briarwood.
She has taken her project throughout Queens, including at a community arts day last month in Kew Gardens, and will host another “brush votes” performance in Long Island City later this month.
Reach Luis Gronda at (718) 357-7400, Ext. 127, firstname.lastname@example.org, or @luisgronda.