Flushing-based Crystal Window & Door Systems has recently secured a dedicated trailer fleet through its common carrier to provide logistical services for its product shipments beyond the New York area.
As it rapidly expanded into new national markets and sales volumes grew, Crystal started looking into expanded shipping services. Working with New Jersey-based common carrier Cobra Logistics, Crystal established an arrangement for 10 full size 53-ft. trailers to be dedicated to the manufacturer. The arrangement is renewed yearly and Crystal can increase the number of vehicles in the fleet as sales continue to grow.
“Crystal just celebrated its 25th Anniversary year in 2015, and we now have such large volumes outside the New York area that we needed greater logistical support to provide the service our customers have come to expect from us,” said Steve Chen of Crystal Windows. “Adding to the challenge, Crystal and its affiliates now have five major production facilities across the nation that require the exchange of materials and products between them. Of course, these are all good problems to have, and we worked with our carrier to come up with a terrific solution.”
The trailers, as well as the tractor trucks, are not owned by Crystal but by the carrier. The trucks are operated by professional drivers that are employees of the carrier, which handles all regulatory and administrative requirements. Truck and trailer maintenance is the responsibility of the carrier as well. “The dedicated fleet arrangement allows Crystal to focus on what we do best – making quality windows rather than operating and maintaining trucks and employing a staff of over the road drivers,” said Chen. With the dedicated fleet, Crystal also has better control and management of its shipping schedules and routines.
The new dedicated trailers also provide a great new marketing platform for Crystal. Using a local professional graphics firm, all 10 of the trailers have been wrapped as 53-ft. “rolling billboards” with a sleek eye-catching contemporary design. The trailer graphics include the company’s name and Made in America logos as well as a project photo montage that matches the company’s current print ad campaign copy.
“Our trucks travel thousands of miles on the highways and our new trailer wraps with the Crystal name and Made in America logos really attract attention to our quality products,” said Steven Yu, Marketing Manager for the company. “It’s a great feeling when our customers see one of our wrapped trailers pull up at the job site. It says a lot about the level of importance that Crystal places on customer service, and it really is building our brand across the country.”