BY TRISHA SAKHUJA
By manufacturing energy efficient windows and doors for more than 23 years, Crystal Window and Door Systems has survived the downturn of the economy, a representative says, because it has adapted to the changing climate of the Queens market.
It has also capitalized on the fact that windows are the largest and most natural lighting source in commercial and residential interiors.
Sales and Marketing Manager Steven Yu said “flexibility is key” to survival. Since Crystal Windows is one of the very few window and door manufacturers that produces two unique lines of window products, one being Vinyl windows and doors for residential use and the other being heavy-duty aluminum windows and doors for commercial projects, it has allowed the company to shift its resources and focus on market segments that were profitable during the economic downturn.
Through the years, the company’s main production facility and headquarters have grown from New York City to additional plants in cities like Chicago, St. Louis and Riverside, Mo., but Yu said “Queens seemed to be the quickest in terms of economic recovery.”
“We see a great increase in construction and development activities in Queens and even the greater New York metro region,” Yu said. “We feel that it’s a much greater growth compared to other national markets such as Chicago, St. Louis and Riverside.”
“While many competitors in the window and door business were merging or even closing their doors, Crystal Windows went up-stream and expanded into the West Coast by setting up a brand new manufacturing plant and created more jobs,” Yu said.
Yu said one of the ways a start-up or a struggling business can survive the cut-throat economy is to “be one-step ahead of the competition.”
“You must also be ready to utilize changes, while remaining flexible and adaptive to economic shifts,” he said.
To do that, Crystal Windows introduced the Series 2600 double-hung aluminum window, which consists of an energy efficient frame that offers a strong weather-resistant test rating.
With more than 400 employers at its main factory, regional branches, subsidiaries and affiliate firms, another way to keep your business efficient and running properly is to focus on your employers, Yu said.
“We kept their morale up by not having to conduct any large-scale layoffs during the worst times these past years,” Yu said. “Instead, we started several programs that offered incentives to employees who performed their work outstandingly. We even implemented a ‘profit-sharing’ program where the company dedicated a portion of its profit to share amongst all of its employees.”
Reach Trisha Sakhuja at (718) 357-7400, Ext. 128, firstname.lastname@example.org, or @Tsakhuja13.